Who"s davidlian?

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davidlian is an ultra-geeky chinese dude that works for a technology PR agency. He loves fiddling with techno-toys, plays Warhammer 40K, and shoots pictures wherever he goes. Here, he rants about PR, Technology and anything else. Don't expect balance and un-biased, he ain't no journalist. Anything said on this blog are solely davidlian's personal views. Don't confuse them with company mantra, client's views or views of any organisation he may be part of.


Tuesday, April 29, 2008

What? You mean what I'm consuming isn't mainstream (media)?

There was a bit of interesting banter on Episode 139 of This Week in Tech revolving journalists who do shows on the internet (like on TWIT or Cnet or Tech TV in the old days) jumping over to "mainstream" media to make it big.

But would folks like Veronica Belmont necessarily need to get a job as a CNN anchor to make it big? I thought CNet and Revision 3 was as big as they come!

Though this has been discussed much, it still struck me that these were the shows I am listening to or watching more and more of, to the detriment of the more "mainstream" TV3 or newspapers. An oxymoron perhaps? Or is "mainstream" changing?

Not too long ago, it was widely considered by marketers that your average working class adult would consume media on a daily basis at routine intervals. The morning paper. 7:00 - 10:00 p.m. prime time TV. The breakfast show on the way to work. Sticking an ad into any of these slots would cost more simply because the stats show more viewers were consuming media at these time-slots.

Personally, for me, this has changed. Yes, I still read the papers every morning (to keep up with current trends, for job's-sake) but that's about it. I hardly watch TV anymore. Instead, my morning drives to work are dominated by catching up with the latest tech news, miniature gaming news or world news via podcasts. When i'm bored, I surf the internet with RSSed links to sites like Soccernet. More and more, I'm building an echo chamber of the news that I'm interested in and filtering out everything else.

I wonder how many people out there are like me? I'm guessing few, but growing.

Here's why:

1. Content Syndication technology (RSS)
Thanks to RSS, content delivery can now be automated, giving rise tonew forms of media like podcasting (sticking an Audio file to an RSS feed) that give people access to timely information that can be consumed at their own time. It's like choosing the channels you want to watch, and then watching them at your own time. The bad thing is, you'll be limiting yourself only to the type of news you want to hear.

2. More personal media players and multifunction devices.
All the best content in the world isn't going to do you much good if you're going to be stuck at home on the computer to consume it. The good thing is, more and more people are now carrying portable devices that are capable of playing media. It could be your phone, your MP3 player, your PDA. The option is now there for you to sync your favourite RSS-delivered content and consume it wherever you are.

3. Mobile internet getting better and better.
People a long time ago predicted the death of the newspaper thanks to the internet. As it turned out, those predictions were unfounded mainly because people didn't want to be stuck at home reading the newspaper on their computers. They rather prefer to read it in their toilets.

However, if you take my two points above and mesh it with the fact that now you can get a decent 3G / WiFi connection in the toilet and your mobile phone / device is most likely with you. Heh. You can easily see how a small device can replace that paper you used to hold in the toilet.

So, how much do you consume "mainstream" media?

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