The PM's exclusive content: Marketing the wrong thing?

There was a story that ran in The Star today where our PM encouraged the people to check his blog regularly for 'exclusive content.'

I've got a question. What does our dear PM mean when he say's 'exclusive content'?

Is he talking about some exclusive wallpapers featuring himself? Behind-the-scenes videos? 'The making of' videos? What 'exclusive content'?

He says its exclusive content on coming events. Okay, so it sounds like its actually useful information. That's more troubling.

The issue here is: is it right for the nation's leader to have exclusive content just for the 59% of Malaysians on the internet - and even then, only the few - who may be visiting his website?

Shouldn't he be sending the message out to all Malaysians through as many channels as possible?

No, I don't believe 'exclusive content' is for the PM. I also don't believe a new logo will actually add any 'fresh perspectives' (read here).