Who"s davidlian?

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davidlian is an ultra-geeky chinese dude that works for a technology PR agency. He loves fiddling with techno-toys, plays Warhammer 40K, and shoots pictures wherever he goes. Here, he rants about PR, Technology and anything else. Don't expect balance and un-biased, he ain't no journalist. Anything said on this blog are solely davidlian's personal views. Don't confuse them with company mantra, client's views or views of any organisation he may be part of.


Saturday, April 4, 2009

The PM's exclusive content: Marketing the wrong thing?

There was a story that ran in The Star today where our PM encouraged the people to check his blog regularly for 'exclusive content.'

I've got a question. What does our dear PM mean when he say's 'exclusive content'?

Is he talking about some exclusive wallpapers featuring himself? Behind-the-scenes videos? 'The making of' videos? What 'exclusive content'?

He says its exclusive content on coming events. Okay, so it sounds like its actually useful information. That's more troubling.

The issue here is: is it right for the nation's leader to have exclusive content just for the 59% of Malaysians on the internet - and even then, only the few - who may be visiting his website?

Shouldn't he be sending the message out to all Malaysians through as many channels as possible?

No, I don't believe 'exclusive content' is for the PM. I also don't believe a new logo will actually add any 'fresh perspectives' (read here).


goldfries said...

I think you can safely assume EVERYTHING on the site for now.

davidlian said...

@Goldfries: Hmmm...