Who"s davidlian?

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davidlian is an ultra-geeky chinese dude that works for a technology PR agency. He loves fiddling with techno-toys, plays Warhammer 40K, and shoots pictures wherever he goes. Here, he rants about PR, Technology and anything else. Don't expect balance and un-biased, he ain't no journalist. Anything said on this blog are solely davidlian's personal views. Don't confuse them with company mantra, client's views or views of any organisation he may be part of.


Tuesday, November 4, 2008

"Leaked betas", the new pre-launch marketing ploy?

I know of companies who've "leaked" classified documents, pictures and even videos on the net. Apparently, the new theory is that you can also "leak" a whole operating system to drive interest and market it.

Well, as far as marketing plans go, I think this might just work better than the US$300 million spent on Seinfeld ads.


KY said...

Please leak me a few phones. thanks :D

davidlian said...

Err... no. I quite value my job thank you.