You Tube Videocracy: The event no press were invited to

... which made them want in even more.

Funny play on the human psyche this - we want the things we can't get even more, but to go cover a press event? Granted it was an excellent event by an excellent brand and some key announcements were made. Some journo even tried to sneak in and was promptly thrown out.

Well, the news didn't stay quiet for more than 24 hours thanks to Ian Schafer who promptly posted his notes up on his blog.

Personally, it wasn't so much the news that excited me (what's active sharing anyway?) but the manner in which YouTube pulled this event of. It's got me thinking, if we organised a big event here in Malaysia, and "neglected" to invite the press, but made sure we invited loads of industry people (marketing folks, handphone dealers etc.), would that make it even more desireable for press to drop by and cover it.

Something tells me it won't. Ah... the mysteries of life.

Here's a quick video I found of what the event looked like: