Who"s davidlian?

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davidlian is an ultra-geeky chinese dude that works for a technology PR agency. He loves fiddling with techno-toys, plays Warhammer 40K, and shoots pictures wherever he goes. Here, he rants about PR, Technology and anything else. Don't expect balance and un-biased, he ain't no journalist. Anything said on this blog are solely davidlian's personal views. Don't confuse them with company mantra, client's views or views of any organisation he may be part of.


Thursday, June 26, 2008

About PR people dealing with bloggers

Sometime ago, Text 100 (that's the name of the agency I work for...there, it's out) conducted a survey in Asia Pacific amongst bloggers. Today, the survey results are out and if you're interested in reading the results, click on here.

I'm going to cop out, be a bit lazy, and post the below points taken from the Text 100 Social Media Release (click to see videos, pictures etc.) that's going out along with the survey:

  • In what is believed to be the first survey of its kind conducted in Asia Pacific, this survey highlights the similarities and differences between bloggers across APAC and their preferences for working with corporations and PR agencies.
  • In a positive sign for the communications industry, 84% of respondents welcome contact from public relations practitioners and the corporations they represent.
  • Electronic communication is king for APAC bloggers: 58% preferred email, followed by online comments on their blogs, as the preferred means of contacting them.
  • Similarly, emailing of press releases and interviews or discussions ranked in the top two as the preferred formats for receiving content (67% and 60% respectively).
  • APAC bloggers are not particular about who they engage with, but prefer to talk with active bloggers and whoever is closest to the story – not necessarily the traditional spokespeople.
  • Two thirds (67%) of respondents spend less than 8 hours of their working week on blogging.
  • Bloggers concerns included receiving unsolicited spam from PR agencies, and were frequently critical of the content they received, feeling it was inappropriate and unusable.
  • While most bloggers ignore traditional press releases, 88% were aware of so-called Social Media Releases and indicated they were in favour of using elements such as videos, quotes, pictures and links from these releases in their posts.
  • Text 100 surveyed bloggers it knew and those referred by friendly bloggers, not wanting to spam people it didn’t have a relationship with. Text 100 feels the views of the survey’s sample pool are a fair reflection of influential news, technology and bloggers across Asia Pacific.
My personal two cents on the survey and its findings goes like this:
  • The survey is not conclusive and it doesn't claim to be. But it provides a useful and interesting perspective on communicating with the blogosphere. Personal experience tells me that personal experience is still king. Different bloggers vary vastly in how they'd like to have you communicate with them - if you're a PR person like me, its your job to figure what's the best way.
  • There are a lot of the opinions in the survey shared verbatim - they could be from one, two or ten bloggers. You cannot generalise these opinions, but you should make note of them as there will be bloggers you meet who may share or disagree with these opinions. Again, I personally think the fact that the blogosphere is vast, varied and plural means that there's definitely going to be difference of opinion, and often, a very sharp difference.
  • What Shaolintiger said is useful. Above all, bloggers are human beings and the best way to treat a blogger (like myself and yourself) is to ensure you do so with a good dose of respect.


joshuaongys said...

i read d... downloaded the survey pdf.. browse thru but can hardly understand...

davidlian said...

Hey Joshua, basically it was a survey conducted amongst bloggers in Asia Pacific on how they would like to communicate with companies.

Let's say you're a technology blogger and you love blogging about tech news. The problem is, your source for news is either the internet (someone elses reporting) or the newspaper (someone elses reporting also). But there's a solution, you can actually talk to the companies you're interested in and, equally, they can talk back.

That process of communications is somewhat new (or not so new, depending on how you look at it) and many companies are starting to think of how they can start talking to bloggers. And it's not just marketing, mind you. It's about facilitating information.

Sure, you could subscribe to Nokia's press release feed. But would you prefer to have a contact in Nokia / from their agency to talk to? Of course, sometimes, these conversations then end up in blogs - mine or yours.

The survey was about how, when and for what bloggers wanted to be contacted. I'm sure you're not keen on spam as I am. According to the survey, bloggers around Asia Pacific agree.

That's just one aspect, and there are many opinions, but at least here we have a collection of information that's at least useful for helping guide how companies can communicate with bloggers.

Does this makes sense?