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Who"s davidlian?

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davidlian is an ultra-geeky chinese dude that works for a technology PR agency. He loves fiddling with techno-toys, plays Warhammer 40K, and shoots pictures wherever he goes. Here, he rants about PR, Technology and anything else. Don't expect balance and un-biased, he ain't no journalist. Anything said on this blog are solely davidlian's personal views. Don't confuse them with company mantra, client's views or views of any organisation he may be part of.

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Thursday, November 26, 2009

Sorry sir, we don't spin.

I guess it takes silly statements from government officials to rouse this blog from its comatose slumber.

Our Information, Communications and Culture Minister Datuk Seri Rais Yatim today said that our country needs better "Spin Doctors."

The Star says: "He also proposed that local public relations practitioners use blogs to compete with local bloggers who spin stories on all sorts of issues."

Alright, what does our dear Minister know about Public Relations? Our job is to compete with bloggers?

I'm sorry sir, you've got the whole point of having a public relations department all wrong. It's about being transparent and truthful. It's about authenticity and genuineness. If you think PR is spin-doctoring, and you're representative of our whole government's mentality, then it's no wonder the government is the way it is. Flash not substance, perception not reality.

PR's job is to correct misconceptions, not create wrong perceptions that deceive people. Sadly, yes, there are those who get this the other way around. They think PR is a tool to cover-up their mistakes, hype their shoddy products and misinform the public. Those people aren't PR practitioners.

Another quote that really riled me was:

“The more influential they are, the higher their paychecks. It’s time for Malaysia to have public relations practitioners who are well trained and knowledgable.”

Well, sir, actually we do. I've met people who are really good, skillful PR people. They know how to bring up issues, and correct misconceptions with some really brilliant communications campaigns. They know how to change sentiments and build communities.

Oh, did you mean "political" lobbyists? Err...which kind were you referring to? The kind that (does whatever it takes) to push through a favourable resolution for the client?

2 comments:

Robb said...

sigh.. what kind of information minister we have, eh?

depressing

^^ Pontianak ^^ said...

when i saw the article, i just went, "hmm..." wonder what's IPRM's reaction when they see this statement. i hope itz juz a personal opinion coming fr the minister himself